Reimagining Amazon Growth: Turning Complexity into Results
Meet Luba
Luba Ilyasova is a seasoned eCommerce executive and growth strategist. For over 15 years, Luba has been at the forefront of transforming underperforming brands into top-tier success stories on Amazon and other digital marketplaces. From her early days in reinsurance to leading eCommerce transformations, her path has been anything but traditional. But it’s this diverse experience that gives her a unique edge—combining analytical rigor with creative strategy to build lasting growth.
Luba specializes not only in launching and scaling brands from the ground up to 8-figure revenues but also in helping omni-channel CPG companies improve their performance on Amazon. She turns Amazon from a mere spillover distribution channel into a powerful customer acquisition engine, effectively positioning it as a critical component of their overall growth strategy. By transforming underutilized sales channels into key growth drivers, Luba helps brands capture new customers and build long-term value.
She believes that sustainable success comes from more than just tactics; it’s about the vision, the people, and the willingness to embrace complexity. Her work has always been rooted in understanding the consumer, optimizing every touchpoint of their journey, and creating value-driven solutions that stick.
Today, Luba mentors aspiring eCommerce leaders through Titan Network, sharing actionable insights and guiding them to see the bigger picture. Whether on stage at an industry event or working one-on-one with brand owners, her goal is always the same: to help others unlock their potential and elevate their business.
